In February of 2013 the Columbus Regional Airport Authority adopted a new comprehensive brand strategy for the Columbus Regional Airport Authority, Port Columbus International Airport, Bolton Field Airport and the multiple components of Rickenbacker including an airport, inland port and foreign-trade zone.
The result included clearly defined brand architecture, key messages and brand attributes to create consistent and compelling messaging for passengers, the community and businesses.
Additionally, an evolved visual identity was adopted to allow the Columbus Regional Airport Authority brand to connect its airports and other assets with the community. This connection reinforces the organization’s alignment with the bold new vision of the Columbus brand while establishing a distinctive new icon that allows the Columbus Regional Airport Authority to support its vision to connect Central Ohio with the world. The comprehensive brand strategy will be implemented in phases, with the full transition completed by mid-2014.
For additional information, contact Angie Tabor at 614-239-4081.